How to enhance hotel guests’ acceptance and experience of smart hotel technology: An examination of visiting intentions

Smart hotel is a novel concept in the hospitality industry, and few studies have examined consumers’ intentions to visit smart hotels. This study investigates relationship between technology readiness (TR) amenities (TA) as antecedents visiting intentions, using an extended acceptance model (TAM). Based on online survey with 648 valid responses, results indicate that perceived ease of use usefulness are correlated TA, but not TR. Furthermore, TR affects hotels, TA does not. The findings enrich literature practical implications for marketers designing technology-related marketing strategies maintain competitiveness. contributes raising awareness importance technological services future consumers.